Lenovo launched IdeaPad Y560d multimedia 3D laptop

Lenovo has launched its first multimedia 3D laptop with the release of its IdeaPad Y560d notebook.

The 3D laptop is designed for the high-end gaming market and users that seek high performance, gaming and multimedia capabilities said Chet Joshi, an account executive at Lenovo Canada.

The IdeaPad Y560d is a 15.6-inch slim form factor laptop that's 3D enabled, providing its users with a 3D experience similar to what they'd get at home or in a movie theatre, he added.

"Right now the 3D notebook is still a niche market," Joshi said. "But there are actually a lot of games that were developed in years past that are 3D-ready, and with 3D becoming popular with movies we think the market will exponentially explode. This provides instant gratification because users are viewing multimedia in 3D."

For channel partners, even though 3D laptops serve a niche community, because the units are designed to be higher-end the margins are better, Joshi said. Partners can also see their revenues soar when they sell complementary accessories such as speakers, adapters, batteries and multimedia remote controls.

The notebook features a high-definition 16:9 widescreen display and comes with a pair of polarized glasses which are compatible with 3D movies and games. The average battery life for the unit is estimated to be about four to five hours, with the possibility of more, depending on how the notebook is used, Joshi said.

In addition, the laptop is built with TriDef 3-D technology, which enables users to view their standard 2D video and photos in a 3D format.

"TriDef takes standard movies and photos and converts them to make them 3D on the screen," he said.

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"HP LaserJet Pays You Back" - LaserJet printers to SMBs across EMEA

HP Middle East today unveiled the "HP LaserJet Pays You Back" global marketing campaign to demonstrate how an HP Color LaserJet Multifunction Printer (MFP) printing professional colour in your office pays you back.

The "HP LaserJet Pays You Back" campaign features a game-changing value proposition to illustrate the amazing return on investment (ROI) of an HP Color LaserJet Multifunction Printer: over time, the printer continues to pay customers back through energy, paper and toner savings.

The thought-provoking, fully integrated communications program combines social media, digital influencers and strategic partnerships including LinkedIn and International Data Group (IDG) to engage SMB and IT decision makers and broaden awareness of the HP LaserJet as a genuine business investment to the SMB community in the Middle East.

Unheralded heroes of business ROI

The campaign, which kicks off today, will run throughout the summer highlighting the measurable contribution of many other unheralded aspects of day-to-day business life that are able to generate quantifiable value. Discussions and debate will be initiated throughout the region on whether, how and how much practices such as a morning coffee break, the walk to work, a trip to the gym, an attractive working environment or a drink after work (with or without colleagues!) contribute to workplace productivity.

As Amin Mortazavi, General Manager IPG, HP Middle EastHP Middle East, explains, the campaign is about looking at products and practices which people typically consider as a cost in a different way.

"Many of these day-to-day workplace activities are considered a simple expense, when - in reality they generate a positive and measurable contribution to the overall business. As such, they can be considered as 'unheralded heroes' of office productivity, representing a fresh look at how we can view strategic investments in technology, personnel and every day costs," says Amin Mortazavi.

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