Tuesday, July 06, 2010

"HP LaserJet Pays You Back" - LaserJet printers to SMBs across EMEA

HP Middle East today unveiled the "HP LaserJet Pays You Back" global marketing campaign to demonstrate how an HP Color LaserJet Multifunction Printer (MFP) printing professional colour in your office pays you back.

The "HP LaserJet Pays You Back" campaign features a game-changing value proposition to illustrate the amazing return on investment (ROI) of an HP Color LaserJet Multifunction Printer: over time, the printer continues to pay customers back through energy, paper and toner savings.

The thought-provoking, fully integrated communications program combines social media, digital influencers and strategic partnerships including LinkedIn and International Data Group (IDG) to engage SMB and IT decision makers and broaden awareness of the HP LaserJet as a genuine business investment to the SMB community in the Middle East.

Unheralded heroes of business ROI

The campaign, which kicks off today, will run throughout the summer highlighting the measurable contribution of many other unheralded aspects of day-to-day business life that are able to generate quantifiable value. Discussions and debate will be initiated throughout the region on whether, how and how much practices such as a morning coffee break, the walk to work, a trip to the gym, an attractive working environment or a drink after work (with or without colleagues!) contribute to workplace productivity.

As Amin Mortazavi, General Manager IPG, HP Middle EastHP Middle East, explains, the campaign is about looking at products and practices which people typically consider as a cost in a different way.

"Many of these day-to-day workplace activities are considered a simple expense, when - in reality they generate a positive and measurable contribution to the overall business. As such, they can be considered as 'unheralded heroes' of office productivity, representing a fresh look at how we can view strategic investments in technology, personnel and every day costs," says Amin Mortazavi.

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